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Tesla misses own expectations for Solar Roof deployments – pv magazine International


Three years in the past, Tesla mentioned it anticipated to put in 1,000 photo voltaic rooftop arrays per week, amounting to 156,000 Photo voltaic Roofs in that point interval. Nonetheless, Wooden Mackenzie experiences that solely 3,000 have been put in to date.

From pv journal USA

Tesla introduced the extremely fashionable Photo voltaic Roof product in 2016, and three years later the corporate said that it had a purpose of 1,000 installations per week. Nonetheless, solely about 3,000 Photo voltaic Roof techniques have been put in to date, in line with knowledge from Wooden Mackenzie, with a complete capability of round 30 MW (DC).

Wooden Mackenzie has, for the primary time, recognized Tesla Photo voltaic Roof installations utilizing its proprietary project-level knowledge units and summarized key findings in a report titled, “5 Years On: Tesla Photo voltaic Roof deployments miss expectations .”

“Tesla Photo voltaic Roof, a brand new roof system product of glass tiles with embedded photovoltaic cells, has attracted numerous consideration after its first launch a number of years in the past,” mentioned by Max Issokson, analysis analyst and lead writer of the report. “However granular set up knowledge has all the time been elusive, making it difficult to investigate product progress — till now.”

Regardless of Tesla’s said purpose in 2020 to put in 1,000 techniques per week, Wooden Mackenzie’s evaluation reveals that the common Photo voltaic Roof set up per week might be solely 21 in 2022, and the most important That set up quarter was the primary quarter of 2022, which noticed 32 techniques put in every week.

Wanting on the total roof market in america, which installs an estimated 5 million roofs constructed annually, Tesla may have a measly 0.03% of the full roof market in 2022, in line with the report .

“Because the residential photo voltaic trade continues to develop, photo voltaic rooftop options play an necessary position in providing clients flexibility and alternate options to traditional modules,” concluded Issokson. “The longer term potential of Tesla’s Photo voltaic Roof will rely upon the corporate’s means to simplify and streamline installations and faucet right into a broader buyer base.”

Tesla will not be alone within the building-integrated photo voltaic roofing market. GAF Vitality, CertainTeed, SunStyle, Suntegra Photo voltaic, Ahead and Luma Photo voltaic are different producers which have joined the sport. At present GAF Vitality, a famend residential roofing firm, is a market chief within the sub-sector with its Timberline Photo voltaic product. Its nailable photo voltaic shingle was introduced at CES 2022, the place it gained the Better of Innovation award. What differentiates Timberline from Tesla’s Photo voltaic Roof is that the roof system instantly integrates photo voltaic know-how into conventional roofing processes and supplies, in line with Wooden Mackenzie.

“GAF Vitality’s Timberline Photo voltaic rooftop system is healthier positioned to realize widespread adoption,” Issokson mentioned. “The product is quicker and simpler to put in, and the corporate is gaining clients when they’re contemplating roof replacements.”

Tesla is having a tricky time within the residential photo voltaic set up market as nicely. Wooden Mackenzie famous in its 2022 photo voltaic installer Leaderboard that Freedom Eternally has overtaken Tesla within the prime three residential market locations for the primary time, capturing 4% of the US market final 12 months. Sunrun and Titan Photo voltaic Vitality maintain the highest two spots, respectively.

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