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SC business added major solar arrays. The process wasn’t easy. | Hilton Head

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BLUFFTON —Rising up within the Chesapeake Bay, Bobby Heuser Jr. the necks of the chickens within the water, tie them with a rope and decrease them. When a blue crab bites, he fastidiously pulls the road in a identified crabbing method. as cock-necking.

“Once I was a child, in elementary college, you could possibly go down, spend a couple of hours and are available residence with sufficient dinner,” he mentioned. However by the point he is in highschool, he can spend a complete day at one of the best crabbing spot, with a bag of rooster necks, and are available residence empty-handed.

“The crabs are gone. The oysters are gone, making the bay darkish. There’s trash. There’s plastic luggage. As a result of there are too many individuals, and there aren’t sufficient laws in place to guard it,” he mentioned. .


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In 2013, when he, alongside together with his father, Bob Heuser Sr., and mom, Renee Heuser, scouted areas to open the primary Heuser Ace {Hardware}, they selected Bluffton due to its proximity to the Could River.

In the present day, they personal three Heuser Ace {Hardware} shops and one Benjamin Moore paint retailer, every within the Lowcountry. After witnessing the decline of the Chesapeake Bay, they know firsthand the significance of defending the pure sources round them.

“We actually need to be environmentally ahead with this firm,” mentioned Heuser Jr.

However the Heusers additionally perceive that, as a lot as a small enterprise desires to take care of the setting, not everybody has the time, cash or sources.

Final 12 months, the Heusers launched into an 11-month journey to transform their two largest shops to solar energy. Even with the assistance of a $113,279 grant from the US Division of Agriculture, they do not anticipate to see a return on their funding in eight years.

“Sadly, it’s extremely troublesome to place collectively a marketing strategy for photo voltaic,” Heuser Jr. mentioned.

Good situations

When in search of potential purchasers, Benny Mosiman, director of business gross sales for Alder Power Programs, checks maps of rural areas.

The federal grant, which made it doable for the Heusers to transform to solar energy, is a part of the Rural Power for America Program. To be eligible, a small enterprise should be in a rural space.

“I have a look at the areas which might be on the USDA eligibility map and see if there are some roofs which might be good,” Mosiman defined.

Heusers’ flagship retailer in Bluffton and their Hardeeville location are completely located for the photo voltaic dialog. They’re inside the US Division of Agriculture eligibility zone and each have steel seam roofs.

“These are perfect for photo voltaic. And he has no shade, so he’s positioned very nicely,” mentioned Mosiman.

One other necessary issue, which distinguishes the Heusers from many small companies, is the truth that they personal their buildings and are free to make any modifications they need.







Solar panels bluffton.JPG

A federal grant pays a part of the fee for enterprise homeowners to put in photo voltaic panels on the roof of Ace {Hardware} in Bluffton on January 11, 2023. Andrew J. Whitaker/Employees




“I might say yearly we get a few photo voltaic firms that stroll up and see our roofs and say, ‘Hey, you are good,'” Heuser Jr. mentioned.

However each time the Heusers ran the numbers, they could not make the transition financially. Then Mosiman informed them concerning the grant.

The method of securing a federal grant is just not straightforward.

“We suggest individuals who need to discover a marketing consultant,” mentioned Denise Kemp, USDA’s rural improvement enterprise and cooperative program specialist.

However margins have been so tight, the Heusers could not afford to rent a consulting agency. So the federal kinds fell into Bob Heuser Sr.’s lap.

“He hid himself in his workplace for hours,” Heuser Jr. mentioned.

Extra time is a luxurious, which most small enterprise homeowners do not have.

To transform their buildings to solar energy, it prices nearly $500,000. The federal grant, which covers 25 % of the fee and set up, doesn’t pay out till the photo voltaic panels are totally put in and dealing. So the Heusers needed to make a half-million greenback funding and take a leap of religion that they’d be authorized for grant cash.


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“There was a giant dialog round that. We felt comfy sufficient that we might obtain the grant. However there may be completely a threat,” Heuser Jr. mentioned.

A threat, that many small enterprise homeowners will not be prepared or in a position to take, irrespective of how a lot they need to shield the setting.

Help from the utility

One other factor the Heusers need for them is help from Palmetto Electrical, the utility that gives electrical energy to 76,000 companies and houses within the space.

As a co-op, Palmetto Electrical doesn’t generate its personal electrical energy. As an alternative, electrical energy is bought from Duke Power and Santee Cooper. Trey Hunter, vp of promoting and public relations for Palmetto Electrical, mentioned the utility sees solar energy as one other approach for patrons to decrease their power prices, in contrast to spray foam insulation or greater environment friendly HVAC techniques.

“We have all the time been about reducing our member’s payments via power effectivity applications,” Hunter mentioned.

The Heusers shops have 100-kilowatt and 91.2-kilowatt roof-mounted photo voltaic arrays, which ought to be greater than sufficient to energy them. However in the summertime, when the temperature rises, they anticipate much less capability. Nonetheless, the summer season months could be balanced throughout colder intervals, when it generates extra energy than wanted.

Palmetto Electrical runs a program the place, once they over-generate, energy is pushed into {the electrical} grid and Heusers obtain credit score, which they’ll use in months once they do not generate sufficient and want to attract. from the grid.

With out the power to faucet into the grid, Heusers should buy a backup battery for every location. Along with the added price, Heuser Jr. factors out, batteries are dangerous for the setting.

“There are every kind of points across the resolution,” he mentioned.

Whereas some electrical utilities will not be very welcoming of their prospects switching to photo voltaic, Palmetto Electrical sees it as a boon, particularly in areas like Bluffton and Hardeeville, the place, because of the event inhabitants, the demand for electrical energy is growing. . On Christmas Eve, temperatures within the Lowcountry dropped beneath freezing and Duke, unable to maintain up with demand, had rolling blackouts.

“It is a bluebird day. The solar is out. We’re seeing photo voltaic technology beginning to kick in. It is serving to the state of affairs,” Hunter mentioned.


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Heusers photo voltaic techniques are anticipated to final for 25 years. Along with the financial savings they are going to see as soon as they attain their return-on-investment interval, being impartial of {the electrical} grid will maintain them away from power inflation.

“We all know what our power prices will likely be for the following 25 years. It is a good factor that I believe most companies are excited by,” Heuser Jr. mentioned.

Over the previous few years, Palmetto Electrical has seen a rise in prospects switching to photo voltaic. In 2020, it should have nearly 30 photo voltaic modifications. The next 12 months, that quantity rose to the 40s. Final 12 months, it noticed 55 conversions. However because the utility factors out, the whole variety of conversions represents a small share of the shopper base. And practically 90 % of photo voltaic installations are on small, residential buildings. The Heusers’ setup is, by far, the biggest in Palmetto Electrical’s system.

“We do not typically see them this dimension,” Hunter mentioned.

As a part of the Inflation Discount Act, the Rural Power for America Program grant will now pay 40 % of the whole price of switching to photo voltaic. Sadly, for the reason that Heusers have already made the transfer, they don’t seem to be eligible for added grant cash.

However Bobby Heuser Jr. hopes the bigger grant will allow extra small companies to modify to scrub power. He and his father are even keen to assist enterprise homeowners higher perceive what generally is a difficult, costly course of.

“I need to discuss it with folks,” Heuser Jr. mentioned. “And I do know my dad desires to speak concerning the engineering facet of it, and what it takes to get via it.”





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